Client Wins: Gio Genesis x Second Nature Marketing Strategy
Hey UNE INSIDERS!
Did someone say client wins? We’re excited to share some of the magic created this summer and fall with UNE client, emerging R&B artist Gio Genesis. We’ve been brewing magic behind the scenes with Gio since early 2024 for marketing strategy, artist development, and music business consulting in our 1:1 mentorship retainer later onboarding into our newest agency offering – VIP DAYS where we collaborate with UNE clients for half or full day sessions to complete custom marketing projects.
In anticipation of his summer EP release ‘Second Nature’ and to continue to build upon the momentum we created throughout the year, Gio wanted to work with UNE to ensure he had a personalized digital marketing strategy for his campaign tailored towards his core goals of fueling artist discovery, increasing fan engagement, and nurturing relationships with current fans and new audiences.
Magic is brewing: The UNE Dream Team guided Gio through a half-day strategy intensive workshop and brewed our magic to develop a personalized marketing campaign strategy for his latest EP project ‘Second Nature’ bringing to life:
- Exceptional storytelling and world-building with visual media and creative elements
- Curating memorable moments for current fans and new audiences
- Cohesively streamling unique fan touchpoints across social media, live shows, fan experiences, press & media, industry collaborations, and more to deepen fan engagement and project amplification post-release
Gio’s VIP experience included: Half-Day Strategy Intensive Session, UNE agency client resources: Content Calendar, Music Release Checklist, Press Pitching, and Press Tracker Templates, private chat support, and post-release mentorship sessions with our Founder/CEO Jazz to ensure Gio’s team had smooth, efficient, and easy to navigate project management, and provide ample strategic guidance during the amplification phase.
Some of our 2024 client wins and milestones achieved with Gio Genesis: Landed new show opportunities hitting the stage at NYC’s SOBs, Baby’s All Right and his second performance opportunity with On The Radar, hosted a sold out EP listening experience for family and friends at The Audiomack Studios in NYC, released multiple standout visuals, and secured 20+ notable press placements from rising curators and editorial placements including Audiomack, Spotify, Pandora Radio, and more.
We’re excited to continue the momentum with Gio in 2025, stay tuned for more client wins on the UNE Blog soon!
MAGIC IS BREWING
Ready to elevate with the UNE Dream team on your next music rollout, let’s chat.
