The meaning behind Unearthly Studios –
I’ve gotten a lot of questions lately. “Why Unearthly?” “What does the name mean?” “What inspired you to start your agency?” “What’s next?” All great questions, so let’s chat. Unearthly Studios was first inspired by my dream to one day launch my own creative agency. Years ago at the time when the idea first came to mind, I wanted to focus on primarily film production and art (as I graduated with my B.A. in film production), never realizing that music and marketing would become the true cornerstone of this business venture. As a multifaceted creative I’ve spent the majority of my career working in digital and social marketing, brand management, and most recently influencer marketing where I’ve worked with some of the biggest brands such as McDonald’s, Samsung, Pandora Radio, Circle K, PUMA, among countless others. While I got my degree in film, many of my creative endeavors went a different direction, but I’ve continued to cultivate my creative passions both in front and behind the camera in the years since as a freelance photographer, creative director, and content creator.
During the pandemic and around the time of hitting my 30th birthday the word: fulfillment was something that kept coming to mind. A second word: purpose was something I continued to ponder about. Fulfillment and purpose. It led me to asking the following questions: How could I bring my passions, gifts, wisdom, and insight that were in alignment with my purpose and calling? What would lead to this chapter in my journey to more fulfillment? A third word: impact always resonated in my soul.
My life motto has always been “Purpose led, impact driven.” It was something I embodied through seeing my grandparents pour into those around them and impacting the lives of everyone they’ve touched. I was raised to believe that impact is the true testament of success and like the quote says, “People will never forget about how you’ve made them feel.”
Launching a creative agency has been no easy feat. There’s been a lot of sleepless nights, imposter syndrome, and so much “can I really do this? Does this make sense? Will this truly add value to rising artists and the global music community?” The answer is and has been a resounding YES. I’ve spent countless hours and the past couple of years testing and building out our services, conducting market research, collaborating with developing artists, hours of coffee chats with industry professionals and executives, while keeping innovation, authenticity, community and impact at the forefront of Unearthly’s mission and vision for success. As the founder and CEO, I’m most inspired and excited for everything that we’re building and all the magic that will be created with the artists, creatives, and teams we collaborate with moving forward. As always, magic begins with you and we can’t wait to create MORE magic with YOU. We look forward to chatting with you soon!
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June 17, 2023
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