It’s 2024, of course that means new marketing trends and changes on social. Let’s discuss.

We shared a post earlier this week on Instagram outlining some of the biggest gems to elevate your marketing in 2024 and wanted to spill all of the details on the blog as well. In five minutes or less, keep reading to learn what’s new and what’s here to stay. 

---

Creative & Social

1. Longer Form content is back?! Hold onto your seats, long form content is here to stay and truly never left. TikTok is now encouraging creators to test and share long form creative and Youtube (landscape) style videos on the platform. Users can share videos up to ten minutes, while TikTok is currently testing videos up to 30 minutes in length in some markets.
2.  Photography is here to stay. Creators and brands have found success in 2023 with sharing curated Instagram Carousels “photo dumps”; with imagery posts use the captions as valuable space for storytelling, community engagement, and to sprinkle in more SEO. TikTok now gives you the ability to share image posts similar to Instagram, worth testing on both platforms in 2024.
3. Test platform features early Platforms reward creators who test, learn, and implement the use of new platform features EARLY. IG Broadcast channels are a great way to cultivate deeper connections with your most active fans/community, Threads is worth testing while the future is still uncertain, and Youtube Shorts is highly underrated as a way to reach new audiences on one of the largest discovery platforms. Part of marketing strategy is to get to know your chosen platforms WELL, including all the latest features.

Cultivating True Community

1. Followers –> Community While social growth is great, the real magic happens in the deeper trust and relationships you cultivate with your audience, transforming passive followers to active members of your tribe. Nurture and engage with your community using in-platform features such as IG Broadcast Channels, Lives, Instagram/TikTok Stories, and/or build on community-centric platforms such as Discord, Twitch, Pateron, or Grouped.
2. Email? Newsletters? In 2024 every artist, creative, and brand should have a website (if you don’t just yet no worries, you’re right on time) and continue to build their email list. On social platforms things are always changing, you want to ensure you have a way to connect with your core community and audience at any time. Newsletters are a cost-effective way to provide updates, share community exclusives, and add value to your most engaged supporters.
3. Beep beep, send a text When you’re ready to elevate your marketing beyond social and email, we recommend testing SMS campaigns and fostering your community on this highly impactful marketing channel. Did you know SMS marketing has nearly an avg. 98% open rate and 10% avg. CTR? With creator-centric platforms such Laylo, Community, SuperPhone, among others supercharge your marketing in 2024 with SMS.

And that’s a wrap! 

---

What marketing questions do you have for us next?  Let’s keep the conversation going, join the UNEARTHLY INSIDERS community on social, Instagram and X to continue the conversations. If you’re ready to elevate, we’re now onboarding new clients for 2024 and are booking discovery calls daily. We have limited capacity each quarter for prospective new clients, so don’t wait to get connected. Click the link below to learn more and schedule your call with the UNE dream team today!