It’s time for our first of many client case studies, let’s dive in.

About JUDVH.

Born in Nigeria, JUDVH (pronounced Judah) was raised by parents with strong, differing musical influences. JUDVH tells stories of love, loneliness and power through music, blending genres to create a powerful soundscape and a captivating live performance. For lovers of Gary Clark Jr, Michael Kiwanuka and Jacob Banks; powerful vocals, driving rhythms and exciting instrumental arrangements are promised. As part of our first UNEARTHLY Studios case study, we’ll break down the framework for acheiving success and setting JUDVH with the right foundation that he has been able to take and continue to implement for future project releases. Music marketing is a science, we believe there’s magic that’s infused to bring the vision and the strategy to life. We developed a custom marketing campaign for JUDVH for his single release “Cry for Me” as part of our IN DEMAND Full Service Campaign Activation offering, designed in mind for independant artists and creative entreprenurs gearing up for new music EP/LP releases, product and merchandise launches, etc which includes tailored strategy, guidance, and hands-on support over the course of four (4) or six (6) months: Our retainer offering includes: 1. Social media audit and educational workshops 2. Monthly creative development, strategy, and execution support 3. Daily chat support with the UNE dream team 4. Biweekly 1:1 strategy sessions to brainstorm, ideate, and craft the most impactful organiic creative for your brand 5. Monthly Reporting and Analytics Insights 6. Final Campaign Analytics Reporting to inform future strategy for continued career and brand success

How we create the magic

For every UNE client we begin our proven framework for success by guiding our clients through a series branding and strategy sessions to further hone in on their artist or brand identity, gain clarity on their vision, values, and goals, discuss the creative process, brainstorm and ideate with project moodboards, and more. After our educational workshops our team conducts a comprehensive social media audit of each client’s active social platforms and digital presence to craft the most tailored strategy filled with expert insights and best practices, key areas of opportunities, and a platform-by-platform strategy for their campaign providing our clients with the framework for how to best use each channel, create the most compelling engaging designed to resonate with their target audiences for their upcoming release/product launch, and drive consistency and momentum on organic social to complement their larger marketing strategy. The magic doesn’t happen overnight.

The Results, please.

Throughout our campaign together with JUDVH we were able to….. 1. Provide JUDVH with the industry tools and proven marketing expertise by developing a customized marketing campaign designed to produce high quality assets (imagery and videos) for his single release, drive consistency and build momentum on his active organic social channels, launched his official website and merch store with LTO products for the official single release of “Cry For Me. 2. Drove +900% avg. organic reach increase on both Instagram and TikTok, increased social presence, audience engagement, and fan resonance MoM during our time together. 3. Produced two incredible world-building visuals for “Cry For Me” including the official music visual and collaboration with Mercedes Benz “Live in the EQS. 4. Secured notable press placements for the single release including multiple BBC Introducing placements, radio play, blog, and playlisting features.

Here’s what his fans had to say….

Witness some of the magic we created in motion..

Check out the official music video for “Cry for Me” HERE, along with the official partnership JUDVH brought to life with Mercedes Benz “Live in the EQS” HERE. Since our campaign together last year, JUDVH has gone on to secure headling shows, festival placements, released additional standout track to build his discography, and continue to refine his talents and craft while implementing UNE’s strategy building his social presence and community online. We’re always rooting for our clients of the past, present, and future and cannot wait to see the magic JUDVH continues to bring to life in 2024 and beyond.

Follow JUDVH on socials - Instagram and X to support from this rising U.K. star in 2024 and beyond. Check out his website to learn more.  

“More magic is brewing from the UNE team! Stay tuned for new case studies, client testimonials, and more amplifying the magic we’re creating with our clients and how we are providing the strategy, guidiance, and proven framework to champion their future and continued success.